Real Innovation Through Social Media

Posted by bloggertone under Marketing
From http://bloggertone.com 4960 days ago

Using social media doesn't mean innovation. The definition of innovation according to Peter Drucker is “...any change that creates an added dimension of performance”. Social media is a chance for us, marketers to step beyond the realm or our core duties and add some real innovation to the firm.

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Comments

Written by nialldevitt
4960 days ago

Hi Connor, great post and nice examples. One current example I'm involved in the car industry with is http://www.carlow-nissan.com/, there given their Facebook community the opportunity to book a test drive viz Facebook, I'm pretty sure this have never been done before in Ireland, check it out here:

http://www.facebook.com/FlynnsCarlow?sk=app_202117213152517

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