Using social media doesn't mean innovation. The definition of innovation according to Peter Drucker is “...any change that creates an added dimension of performance”. Social media is a chance for us, marketers to step beyond the realm or our core duties and add some real innovation to the firm.





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Written by nialldevitt
4741 days ago

Hi Connor, great post and nice examples. One current example I'm involved in the car industry with is http://www.carlow-nissan.com/, there given their Facebook community the opportunity to book a test drive viz Facebook, I'm pretty sure this have never been done before in Ireland, check it out here:

http://www.facebook.com/FlynnsCarlow?sk=app_202117213152517



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Share your small business tips with the community!
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