Repurposing content is an essential element of an effective content marketing mix, as it can make you more omnipotent in the marketplace. This is the definitive guide to content repurposing.
Repurposing Content: The Definitive Guide
Posted by
eugenefarber under Marketing
From http://www.contentstrategyhub.com 4146 days ago
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4146 days ago
In your post you point out that:
"If you are sharing your content with a new audience, your old content is new again."
This, of course, is the real key to the idea of repurposing. If you continue creating new content on your blog, you have a wealth of archived material that some of your newer readers will never see. Figuring out ways to obtain value from this content by sharing it with audiences who may not yet be familiar with it, is one way to repurpose.