One of the ways to increase sales with your marketing is to offer services and products across different markets. This can look tempting, however make the wrong choice and it can be confusing for your customers and harm your business. Here are 2 tips to consider:
Resist Marketing Temptation or Risk Confusing Your Customers
Posted by
m4bmarketing under Marketing
From http://www.m4bmarketing.com 5042 days ago
Made Hot by: ronika on February 1, 2011 6:48 pm
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Comments
5043 days ago
Excellent post. A lot of businesses these days are going through an "identity crisis" as they try to cull more customers- and it seems the smaller the business, the worse it gets. Establishing a well-defined niche and then strategically branching out is definitely the way to go.
BTW, I've also seen the incredible returns a well thought out business partnership can bring to all the businesses involved especially among community alliances and those who cross promote products and services that compliment each other.
Adam
5042 days ago
Thank you. You make a very good point and going wide can lead to problems. Partnerships I think are only going to be more important and it is the quality that can make all the difference.
Appreciate your comment.
Susan
5043 days ago
Thanks and what I have seen work is business partnerships with those that do have the skills and expertise.
Susan
5043 days ago
So many people these days, perhaps do to the tough economy, are trying to diversify. Adding services is great, as long as, like your stated, you are an expert in the additional services. It might be tempting for that great hairdresser to beging offering manicures, but if they are terrible at manicures, now matter how great they are at doing hair, their reputation will be damaged.
Yoni