Resist Marketing Temptation or Risk Confusing Your Customers

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4836 days ago
Made Hot by: ronika on February 1, 2011 6:48 pm

One of the ways to increase sales with your marketing is to offer services and products across different markets. This can look tempting, however make the wrong choice and it can be confusing for your customers and harm your business. Here are 2 tips to consider:

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Comments

Written by Adam_Gottlieb
4836 days ago

Hi Susan,

Excellent post. A lot of businesses these days are going through an "identity crisis" as they try to cull more customers- and it seems the smaller the business, the worse it gets. Establishing a well-defined niche and then strategically branching out is definitely the way to go.

BTW, I've also seen the incredible returns a well thought out business partnership can bring to all the businesses involved especially among community alliances and those who cross promote products and services that compliment each other.

Adam

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Written by m4bmarketing
4835 days ago

Hi Adam,

Thank you. You make a very good point and going wide can lead to problems. Partnerships I think are only going to be more important and it is the quality that can make all the difference.

Appreciate your comment.

Susan

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Written by m4bmarketing
4837 days ago

Hi Yoni,

Thanks and what I have seen work is business partnerships with those that do have the skills and expertise.

Susan

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Written by yoni67
4837 days ago

Great post Susan.

So many people these days, perhaps do to the tough economy, are trying to diversify. Adding services is great, as long as, like your stated, you are an expert in the additional services. It might be tempting for that great hairdresser to beging offering manicures, but if they are terrible at manicures, now matter how great they are at doing hair, their reputation will be damaged.

Yoni

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