Selling A Premium Product Is About More Than Pricing

Posted by KEXINO under Marketing
From https://kexino.com 1785 days ago
Made Hot by: MasterMinuteman on January 8, 2020 1:51 pm

Many businesses price their products lower than customers are prepared to pay. But increasing your pricing is about a lot more than how much you charge.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
1782 days ago

Gee: Good to hear! My co-host, Johan Gustaphzon and yours truly, have tested all the above tea varieties on our podcast, Produktivitéet (made up word in Swedish, productivity + tea). We have published 94 episodes so far.

All the Best,

Martin

- 0 +

Written by KEXINO
1783 days ago

Hi Martin. Happy New Year :)

I listened to the podcast at the link you provided. I agree with much of what was said. In my own personal experience I have many people just looking for information on how to do something.

The way I handle such requests is provide either an indepth mail (I've saved many email templates that I reuse for this purpose, tweaking the content accordingly) or agree to a 15-30 minute call. If they want anything more, then I let them know that any further discussions are chargeable at our usual consultancy rates.

For some people that ends the conversation there and then. But I look at that as being helpful, since they're clearly not the kind of client I want in the first place!

I remember helping someone a few years ago, who was looking for marketing help with her small business. I gave her tips and pointers on where to start, what to avoid, etc. even though it was clear she didn't have the budget to work with our agency. A week or so later I received a package in the post - it was a bottle of really good champagne, with a thank-you note expressing her gratitude! I still have the note.

Unfortunately that situation hasn't happened again (so far!)

~ Gee

- 0 +

Written by KEXINO
1783 days ago

We're big tea drinkers here! Throughout the day I alternate between macha, longjing, black tea, and occasionally yellow tea.

- 0 +

Written by lyceum
1783 days ago

Gee,

Thanks for your response and input! The services I provide are mainly based on "soft" skills and no rocket science. I took the meeting as a learning experience, and I will learn from it for the future.

I like the example your shared. The gift and the note is a nice gesture and a token of appreciation. I am all for this kind of thank-you notes and small gifts. Talking about beverages, do you drink tea at your agency?

Have a Prosperous New Year!

All the Best,

Martin

- 0 +

Written by lyceum
1783 days ago

Gee: I didn't know that Sony manufactured Walkmans nowadays! ;) I am not a hifi / sound expert, but the MP3 player looks nice! ;) Talking about audio, I recently learned from a meeting with a potential customer, regarding the price issue. After picking my brain, she went to a guy who did it for "free". Listen to my question and the answers on the Fizzle podcast show: https://fizzle.co/sparkline/grow-your-podcast-paid-consulting-running-ppc-ads-fs337

Time stamp around 12 minutes into the show.

Best Premises,

Martin

P.S. I will link to your post in a future issue of my (relaunched and revamped) newsletter, Lyceum Bulletin.

- 0 +