BizSugar.com › Marketing › Serving Customers with Local Promos Courtesy of Geotargeted Texts

Forget LivingSocial and Groupon, the latest in local promotion tools involves spurring conversion by serving customers geotargeted SMS messages. The brand sending out the texts simply asks customers to opt in, and then customers are served SMS-based promos when they’re within range of the business. Alternatively, customers can receive texts offering them in store promos and also telling them the address of the location nearest them.