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Seth Godin on Effective (and Ineffective) Marketing Tactics for Small Businesses

Posted by bmartinuzzi under Marketing
From https://www.americanexpress.com 3371 days ago
Made Hot by: businessgross on August 20, 2015 10:08 am

What marketing tactics work, and which are woefully outdated? You may be surprised by these insights from marketing influencer Seth Godin.

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Written by lyceum
3368 days ago

money quote from the article:

"There seems to be a consensus that cold calling is an old-school marketing idea. Should a small-business owner abandon this practice altogether? How about email marketing?

You mean spam? Should small-business people spam by phone or by email?

Next question!"

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