Short Term Gain, Long Term Pain

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5021 days ago

What you do in small business marketing has a short term and long term effect. You may not realise it at the time, but taking the wrong actions for a short term gain can harm your brand over time. Here are some examples that show short term gain that can lead to long term pain.

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Comments

Written by yoni67
5022 days ago

Hi Susan,

Your examples are great. My personal example deals with a new client who thought our business relationship would be a mixture of business and friendship, though I had just met him. He insisted our initial meeting be dinner with his wife and family. It set the stage for him thinking that favors were a normal part of business. Could you just draft me a letter...write me a short speech..etc. For free of course...as we were "friends." Bad situation all around. Long-term pain.

Yoni

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