What you do in small business marketing has a short term and long term effect. You may not realise it at the time, but taking the wrong actions for a short term gain can harm your brand over time. Here are some examples that show short term gain that can lead to long term pain.
Short Term Gain, Long Term Pain
Posted by
m4bmarketing under Marketing
From http://www.m4bmarketing.com 4829 days ago
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Comments
4829 days ago
Your examples are great. My personal example deals with a new client who thought our business relationship would be a mixture of business and friendship, though I had just met him. He insisted our initial meeting be dinner with his wife and family. It set the stage for him thinking that favors were a normal part of business. Could you just draft me a letter...write me a short speech..etc. For free of course...as we were "friends." Bad situation all around. Long-term pain.
Yoni
4829 days ago
Susan