BizSugar.com › Marketing › Should you talk turkey?

Every year around this time the debate is sure to come up for any B2B business using email marketing. Thanksgiving is around the corner, people are starting to emit holiday cheer, and you’re wondering if you should use that to your advantage from a marketing standpoint.

While holiday themed marketing campaigns are an annual staple for B2C businesses, using the same strategy in B2B is much trickier. In B2B, there are no crock pots to sell or Black Friday extravaganzas to promote. You’re essentially operating as usual but still want to get in on the fun. Our advice – go for it.