BizSugar.com › Marketing › Small Business Branding 101 - Business Signs.org

As a small business owner or entrepreneur, you want to identify yourself in a creative way while distinguishing your business from competition. As you start designing a website, business cards and marketing collateral, it is easy to get caught up in the elements of branding rather than the brand message itself. For example, many business owners jump to the task of creating a logo and look first. In reality, creating a brand and a logo are two very different things.