BizSugar.com › Marketing › Small business branding

This video from buildamovement.com looks at small business branding particularly for companies under five employees. Certainly, branding has long been an establish approach for big business and multinational corporations, but branding can also be an important issue for small growing businesses. Perhaps the most interesting point in the video is that branding is not a communications strategy but a business strategy. In other words, branding has more to do with what you do than on what you say. If your company's branding, the impression you create of your business in the community, isn't what you would like it to be, take heart. There's always time to make a change.