As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes.
Small Business Campaign ROI Calculator
Posted by justin_amendola under MarketingFrom http://www.pbsmartessentials.com 4184 days ago
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