BizSugar.com › Marketing › Small Business Strategies: 4 Alternatives to Discounting

If cash flow is a problem for your small business, discounting your products and services can seem like a bad idea. But with the holiday shopping season right around the corner, how do you ensure your business stands out from the crowd when today’s shoppers increasingly expect holiday sales and promotions?

The temptation to offer discounts shouldn’t be taken lightly for a number of reasons