So, WHO Are You? Realizing the Importance of a Consistent Online Persona

Posted by HollyHanna under Marketing
From http://www.theworkathomewoman.com 4206 days ago

When I go online to network or to learn more about a future client, I am surprised that I often cannot answer the “who are you?” question, even though I have spent a half hour devouring the person’s many social platforms.

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Comments

Written by HeatherStone
4204 days ago

Call it persona, brand or anything you like. Creating a connection with customers builds trust. It is not simply something to add personality and flair to your business. It is a critical part of the sales process itself.

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Written by sundaydriver
4206 days ago

A nice story. And I admit that it's really hard to show the real me in online persona. What I am here is not really who an I. What's the benefit of showing the real me online?

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