BizSugar.com › Marketing › Tactful Self-promotion

In most facets of life, it is wiser to err on the side of moderation than to indulge in excess. The same is true of the way we portray ourselves to others: confidence and self-assuredness, especially when grounded in a realistic appraisal of one’s own abilities and expertise, are admirable traits; on the other hand, cockiness, false modesty, and “humblebragging” tend to elicit disdain.