BizSugar.com › Marketing › The 12 Standard Forms And Packages Of Economic Value That People Are Willing To Pay For

People love patterns, they like familiar things. Over time, people have come to expect to purchase value in particular forms. The most common form is a physical product, followed by a service. But there are 10 other forms as well. Once you master the 12 forms, you will find lots of ways to package your value in different combinations to reach and serve different kinds of people, price points and budgets.