Most of us are familiar with the 4 elements of a successful marketing mix. 1) product 2) place 3) price 4) promotion I do agree that
The 5th element to a successful marketing mix
Posted by
Brandingdiva under Marketing
From http://marketing.oddpodz.com 4843 days ago
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4843 days ago
This is so true, especially for an online property or a retail concept!
I would add another "c" however: a consistant critical mass. Having a flurrly of commnents on a post here or there won't help much, nor drawing a crowd to your store or restaurant only on promotion days. When others see that there is consistant and persistant following, then they'll be drawn in also.
Adam