The Age of Co-Creativity

Posted by jakeadams under Marketing
From http://www.entreprenant.us 5106 days ago

BBMG, a consumer marketing and branding firm focused on sustainability recently published a booklet on co-creativity and the emergence of the “conscious consumer”. It is well written, insightful, and a good source of inspiration for any business interested in developing a consumer brand. Below are a few highlights.

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Comments

Written by businessavante
5106 days ago

I like what's written on her hand: "I am not a brand. You are not a crowd." I understand what the branding experts mean, and I'm not putting down their life's work, but there's something about the idea of calling myself a brand that goes against everything I believe. I look at a brand as something applied to (or in reference to) a commodity (or service), and I' NOT a commodity. I realize what they mean when they insist "you ARE your brand", "a brand is not your logo", etc., - still, it bothers me. I guess I'm just too old!

businessavante

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