BizSugar.com › Marketing › The Allure of Subscriptions: The Shiny Ball of Recurring Revenue

Every employee in the corporate world experiences a condition that can have dire consequences. It's known as "Shiny Ball Syndrome," and it can cause significant harm to both corporations and their leaders.

Shiny Ball Syndrome (SBS) is characterized by an insatiable and constant desire to pursue the latest trends and ideas. If you've spent any time working in the corporate sector, you've likely encountered individuals suffering from mild to severe cases of SBS. Even prominent consumer brands and social media companies have fallen victim to this syndrome, losing sight of consumer needs and market demands in their pursuit of fleeting trends.

Today we’re going to examine one of the larger fads in the eCommerce industry — subscriptions. Nothing is quite so enchanting as the shiny ball of recurring revenue.