BizSugar.com › Marketing › The brand naming process. Braver & more memorable is better.

The fact is, we're not living in the 1950's anymore. And as a recent article in the NYTimes put it, 'Even sophomoric humor is a sales lubricant'. People don't gravitate toward serious. They much prefer it when you keep your message light. Give a potential customer a reason to smile, and you have a much better chance of creating real brand loyalty.