The brand naming process. Braver & more memorable is better.
Posted by indeliblebranding under MarketingFrom http://indeliblebranding.com 3654 days ago
Made Hot by: logistico on May 2, 2014 1:00 am
The fact is, we're not living in the 1950's anymore. And as a recent article in the NYTimes put it, 'Even sophomoric humor is a sales lubricant'. People don't gravitate toward serious. They much prefer it when you keep your message light. Give a potential customer a reason to smile, and you have a much better chance of creating real brand loyalty.
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