BizSugar.com › Marketing › The Celebrity Complex; Real People In, Celebrities Out

Why do we think celebrities are so amazing? I don’t! When I see a celebrity endorse a product and brand that they themselves did not create I want to throw the T.V across the room. These celebrities will do anything and say anything just for the fast money that companies are throwing at them. Big brands spend all this money on celebrities just to try to get our attention and win our trust, but what makes these big brands think that we trust a random celebrity that they just seem to pick out of a hat. If anything, they are probably hurting their brand more by using that celebrity.