Legitimate research certainly includes checking out other sites and industry competitor sites to see what's good, what's not and what makes some sites more successful than others. But there is a very big difference between "referencing" and "stealing."
The Difference Between Referencing a Website and Copying a Website
Posted by
Pixel_pro under Marketing
From http://pixelproductionsinc.com 4220 days ago
Made Hot by: Marketing_Mashup on October 23, 2012 3:46 am
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Comments
4219 days ago
There has been a lot written recently about copying content. Much of this discussion has been in the blogger community and centers around copying articles, photos etc. without permission. But the concern really does include things like Web design too. The concept is not that complicated. Don't steal someone else's work. And, when referencing other content, be sure to provide citation.