It used to be a business had to worry only about two types of media, but now there is paid, earned, owned, and shared media. Marketing and PR expert Gini Dietrich takes a look at what these four types mean, how they differ, and which you should be using to grow your business.
The Differences Between Paid, Earned, Owned, and Shared Media
Posted by dhennessy under MarketingFrom http://experts.allbusiness.com 3993 days ago
Made Hot by: InvernessGlenn on June 13, 2013 3:15 am
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