The key to a successful business blog is writing about what you know

Posted by marketingnerd under Marketing
From http://www.heartinternet.co.uk 4244 days ago
Made Hot by: xxysystem90 on September 23, 2012 3:56 am

Writing about topics you don’t fully understand can have a negative branding effect on your business. The action actually makes things worse that if you had done nothing.

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Comments

Written by Sian Phillips
4244 days ago

Very valid points - for one of my jobs I read a lot of blogs and only tend to read topics I understand like Social Media and Accounts - or I wouldn't be able to write a comment. Sometimes they don't make any sense at all - eg a post I read the other day said to get more celebrity followers send them a direct message (dm) requesting a follow. You cannot dm someone that isn't following you...doh! That blogger obviously knew nothing about Twitter and hadn't researched it. So I won't be looking at their posts again. Thanks for sharing on Bizsugar.com - I will be checking back here :)

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Written by tcamba
4244 days ago

Business blogs who spit out articles without anything informative are just plain useless. I think if you are interested in a certain niche, you need to have at least some passion and knowledge.

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