Big data is everywhere. It seems like no matter where you turn, someone in the industry is discussing its potential, how confusing it is, or its benefits. A recent Harvard Business Review article pointed out that just 11 percent of marketers depend on data for customer-related decisions. (The majority of marketers, it said, relied on…
The Lowdown on Big Data
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 4224 days ago
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