Understanding the value a customer has to your business over time is critical to making smart, cost-effective marketing decisions. Your magic bullet is something called “customer lifetime value” -- a business school concept that actually has real-life, make-or-break implications for small firms.
The Magic of Customer Lifetime Value for Local Businesses
Posted by
ShopTalk under Marketing
From http://marketingmatters.dexone.com 4580 days ago
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
- News
- Blog
- Press Center
- Newsletter
Buttons and Widgets
- Legal
-
Privacy | Terms of Use
© 2007-2024 BizSugar.com.
Comments