BizSugar.com › Marketing › The Power of Marketing Your Business with Stories: Learning The Art of Story \"Selling\"

Why is marketing with stories so powerful? Storytelling has been a practice for generations for all types of marketing, even before we invented the term “marketing.” People who had something to sell others sometimes invented stories, some were realistic, some weren’t, but time and again the concept of storytelling to market a business has been shown to work better than any other method of marketing. If you can tap into the stories your audience needs and wants to hear that resonate with them you’ll create a situation where they feel like they know you, then come to like you and trust you, and finally want to buy from you.