BizSugar.com › Marketing › The Referral Multiplier Effect :: Duct Tape Marketing

This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010

David Meerman ScottAfter I read an early copy of John’s terrific new book The Referral Engine, it got me thinking about how really great online information makes the job of referring a friend, colleague or family member to somebody a simple process.