The Simple Things Make a Big Difference With Customers

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5034 days ago

When marketing your brand it is often the simple things you do that help keep your customers loyal. Before you worry about marketing tactics to action, it is important to make sure customers have the best experience from the moment they buy from you.

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Comments

Written by m4bmarketing
5033 days ago

Hi Yoni,

And you will not forget I bet. I am starting to hear about these mandatory donations which really does not sound like a good idea especially as you pointed out there was no information. Thanks for sharing the story.

Susan

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Written by yoni67
5033 days ago

Susan,

My Avira anti-virus program expired yesterday. I've been very pleased with it so was quick to go to their site to renew. At $17.95 I couldn't go wrong.

Entered my credit card info, got ready to check out...and...there's a $7.95 charge for "The Auerbach Foundation," a donation. Well, being that they had no info on the foundation, I didn't want to donate. I attempted to remove the charge from my basket. You can't it says...it's a "mandatory" donation.

They missed out on a simple thing...getting a valuable client to renew. I will not!

Yoni

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