The Single Greatest Way To Discover Innovation :: Duct Tape Marketing

The Single Greatest Way To Discover Innovation  :: Duct Tape Marketing - http://www.ducttapemarketing.com Avatar Posted by ducttape under Marketing
From http://www.ducttapemarketing.com 5186 days ago
Made Hot by: on February 4, 2010 6:00 am


Warning: I have no scientific research to back up the theory I’m about to ponder, but I would love to hear your thoughts after/if you complete reading this post.

I don’t really recall the first time I discovered this, but it’s happened enough that I can’t deny the powerful tool it is.

focus When I am looking for inspiration for my writing or simply trying to connect the dots to make something whole, I fall back on a process I’ve come to call monochromatic reading. (Maybe there’s a research study on this somewhere and Nobel Prize winning psychologist who’s got an even fancier name, but that’s my term)







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Share your small business tips with the community!