Roughly 60% of companies who adopt marketing automation tools only utilize a fraction of those tools’ features. The two primary culprits are (1) lack of a clear marketing strategy before selecting a tool, and (2) the complexity of the systems themselves.
The Three Levels of Marketing Automation & How to Decide
Posted by LashonMcclure under MarketingFrom https://blog.getresponse.com 2693 days ago
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