TikTok for B2B Marketing and Sales, Anyone?

Posted by mapleleafmark under Marketing
From https://www.markevans.ca 1646 days ago
Made Hot by: mikehartman1 on May 22, 2020 9:05 am

TikTok is a global phenonmeon, right? Why wouldn't B2B companies use TikTok to drive their marketing and sales activities?

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Comments

Written by mallaharidat
1642 days ago

I think the suggestion for how to use Tiktok was a great idea - one idea. This model translates well to many digital marketing platforms.

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Written by lyceum
1642 days ago

mallaharidat: Are you using TikTok at the moment? I have a fellow Mastermind member who is exploring TikTok. He made some great arguments for exploring this service. Personally, I will not use TikTok, but I will check out alternatives, e.g., Byte (Vine follow-up app).

All the Best,

Martin

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Written by mapleleafmark
1643 days ago

Martin - I'm not suggesting that brands jumped onto TikTok but they should explore short videos and microlearning opportunities - cheers, Mark

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Written by lyceum
1642 days ago

Mark,

Thanks for your input! I hear and agree with you. Brands should explore the snack size format of content. Chris Brogan has made this point for a long time.

All the Best,

Martin

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Written by lyceum
1643 days ago

Mark: No thanks! ;) I am worried about the ownership of TikTok and the fad urge of this service. It is an interesting tool to study for several reasons, but I will not use it.

Best Premises,

Martin

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