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To Make Copywriting Easy, Start With a Fact Sheet

Posted by Larry J Keltto under Marketing
From http://www.thesolopreneurlife.com 3946 days ago
Made Hot by: LimeWood on February 7, 2014 10:42 pm

Here's the number-one lesson I've learned from legendary copywriter Gary Halbert: start with a Fact Sheet. If you do the Fact Sheet well, then the writing is as easy as falling off a log.

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Written by Larry J Keltto
3944 days ago

Schlitz is hard to find these days! They need to hire Claude Hopkins' ghost.

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Written by lyceum
3945 days ago

Larry: "Give me the facts, ma'm!" - Dragnet. It is interesting that you have Schlitz Beer as an example of a fact sheet exercise. I thought it was labeled as a pretty blend beer! ;)

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