A unique value proposition increases conversions and helps you grow your business faster. Learn how to create a strong UVP, with 10 examples.





Comments


Written by lyceum
456 days ago

Ross: Thanks for your reply. It makes sense.



Written by lyceum
457 days ago

Ross: Thanks for sharing this post. How unique is some of the UVPs listed as examples? Is Nike unique compared to Puma and Adidas? ;)



Written by RossKimbarovsky
457 days ago

That's the beauty of UVP. Do people commonly associate Puma and Adidas with Nike's UVP? If they do not, it's unique, even if it doesn't sound unique. UVP can be strengthened by advertising, and in Nike's case, it most definitely helps that Nike spends a ton on brand advertising.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!