Use Your Creativity to Boost Sales & Profit

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4653 days ago

Turning your expertise into products is a smart small business marketing move. It frees you up from just selling your time for money and it adds an additional income stream if done properly. And who would not like that? Before you jump in there are certain steps to take and here are a few tips.

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Comments

Written by yoni67
4653 days ago

Susan,

The problem with ebooks, from my perspective (I write myself and a wife in publishing):

1) In the literary world (business, fiction, etc.) only about 1 in 30,000 manuscripts ends in publication. The review process by publishers ensures that those that get through the process are really that good (in theory). With eBooks, anyone can publish one...and now it seems almost everyone is. It means that most would not cut the grade in the publishing world.

2) Most business eBooks which I have read are simply a bunch of old blog articles cut and pasted together for a "book."

If the Ebook is a freebie on a website, there is some leeway for quality, though if someone is going to self-publish one in hopes of selling, it better be damn good...

and...CREATIVE!

Yoni

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Written by m4bmarketing
4653 days ago

Thanks for sharing your thoughts Yoni and I have seen the same thing. There is still a place for them but it shouldn't necessarily be the only format considered.

Susan

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Written by businessavante
4653 days ago

So true, Susan.

Do you remember if it was a blog about blogging (they only have blogging advice to sell - besides the ubiquitous ads), or about marketing, etc?

Duncan

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Written by m4bmarketing
4653 days ago

Hi Duncan,

If I remember it was a blog about blogging.

Susan

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