What Businesses Can Learn from Innovative Movie Marketing

Posted by ivanpw under Marketing
From http://www.onsmb.com 4076 days ago
Made Hot by: BizWise on September 30, 2013 5:12 am

Who knows how to sell a product better than Hollywood? Here is what you can learn from Hollywood about movie marketing.

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Comments

Written by lyceum
4072 days ago

Ivan: I hope that marketing will become more social and less pushy in the future. In a way, Hollywood is a lost case until the culture is getting into a paradigm shift.

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Written by lyceum
4074 days ago

Ivan: What would you say about the statement that most of the Hollywood movies are fluff and that they use marketing in a pushy way? I am not a movie buff, so I have to rely on friends that are into the cinema field. I don't really watch trailers, except for movies that I have been suggested to watch by trusted sources.

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Written by ivanpw
4073 days ago

Martin,

I'm not sure about the pushy way, as marketing in general tends to be pushy :) But I agree that Hollywood movies are typically fluff. Fluff sells :)

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Written by tiroberts
4077 days ago

Fantastic piece. I think that movie marketing is some of the best kind of marketing. they do such a great job of sparking interest in the film and they always seems to pull it off in the end.

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