BizSugar.com › Marketing › What can Pop-up Marketing do for Your Business?

One of the biggest problems for SMEs is brand recognition. Without it all of your other marketing channels are weakened. Print ads, AdWords, Facebook and direct marketing, all off these will be looked over and often missed completely without some level of brand recognition for the viewer. But how to build it? And more importantly how to build it from a small marketing budget where every penny counts?

One great, and often overlooked, way to grow your brand recognition is “pop-up” or promotional marketing.