BizSugar.com › Marketing › What Goes into Developing a Brand?

What is brand? Why do some brands resonate with us? How do we form perceptions about some brands being better than others without having tried the products or services of either? As marketers, we work to achieve brand images that inspire the thoughts, emotions and actions of our target customers. Let us have a look at some common features that illustrate how marketers can build brands that motivate.