BizSugar.com › Marketing › What Is A Content Strategy? Definitions, Examples & How To Create One

Content strategy is the compass of your content creation journey. Creating content without a strategy is like being sailing in the ocean with no compass or GPS. You keep sailing – but in the wrong direction.

A lack of content strategy leads to no result from the content. This makes a lot of companies look at content as a waste of time and money. If you want to generate more leads and create a deeper connection with your audience, read on.