What is a Loss Leader and Should Your Small Business Use One?

What is a Loss Leader and Should Your Small Business Use One?  - https://smallbiztrends.com Avatar Posted by lyceum under Marketing
From https://smallbiztrends.com 263 days ago
Made Hot by: advertglobal on January 12, 2020 10:35 am
A loss leader is a pricing strategy where a product is sold at a price below its market cost in order to stimulate other sales of more profitable goods or services. Specifically, in retail businesses such as grocery stores the price of a loss leader is lower than the actual cost the retailer paid for the item.





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!