BizSugar.com › Marketing › What is Single Customer View in Marketing?

Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer View due to the complexities involved in the process of handling bulks of customer data from multiple data sources.