BizSugar.com › Marketing › What is User Generated Content and Why is it Essential for Brand Trust?

Why is UGC or user generated content so important to building brand trust online? If you're not familiar with UGC, read this.

Marketers have long understood the importance of User-Generated Content (UGC) for marketing purposes. UGC comes in many different forms like reviews, ratings, blog comments and so much more. One of the biggest hurdles for small businesses is understanding how to use user-generated content to build trust and authority online.