BizSugar.com › Marketing › What makes a good customer profile? - InTouchMarketing

When it comes to profiling your target customers, my advice is to think about how you would portray them as if you were creating a character in a book. One BIG caveat here though, remember you are creating a profile that can be identified with. Make it too specific to one individual customer and it will only be THAT person who can relate to it.

Some questions you might like to consider are: