When and why B2B marketing fails.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4329 days ago
Made Hot by: ObjectOriented on January 16, 2013 12:33 pm

Great content may fail because it isn't marketed properly. But B2B marketing can fail, too. Learn when and why B2B marketing can fail and how to prevent it.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by SusanFantle
4327 days ago

Lyceum -- I think sometimes B2B is harder and sometimes B2C is harder. It depends on the product and the market. Regarding social media in Europe, I'm afraid I cannot help with that. Social media is not one of my specialties nor is non-US marketing. Sorry.

- 0 +

Written by lyceum
4327 days ago

SusanFantle: Don't be sorry, be happy! :) Thanks for your reply. I will continue my quest for great B2B cases... ;)

- 0 +

Written by SusanFantle
4327 days ago

Lyceum -- the reasons for failure are exactly the same in B2B and B2C. However, with the exception of a few areas of products and services, consumers are a bit easier to target.

- 0 +

Written by lyceum
4327 days ago

SusanFantle: Thanks for your reply. Which areas do you think are a bit easier? Why is it so hard to find business cases on B2B social media marketing in Europe?

- 0 +

Written by lyceum
4327 days ago

Do you think it is harder with B2B marketing than marketing directly to end consumers?

- 0 +