BizSugar.com › Marketing › When Entering a New Market Knowledge is Power

There’s an old saying “knowledge is power” and when it comes to your business, entering a new market is exactly that. If you are thinking about expanding into a new market, there are often a lot of unknowns. It’s a bit like stumbling through a dark alley with no lights. If you don’t know where you’re going you can run into serious troubles.