When Market Research Reveals An Ugly Truth: Breathe A Sigh Of Relief

Posted by bloggertone under Marketing
From http://bloggertone.com 5219 days ago
Made Hot by: Jed on July 27, 2010 3:31 pm

Research can reveal both good and bad news: use it to confirm your hopes and expectations for a new market - but also to reveal any problems that may lie ahead.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by bloggertone
5205 days ago

Thanks for the comments folks, regards, Niall

- 0 +

Written by ShawnHessinger
5210 days ago

I've never understood why anyone would be less than eager to discover additional information about a product or service. Hey, thanks for the share.

- 0 +

Written by m4bmarketing
5219 days ago

This is a good article. I have found when you get research that always says what you want or expect it to show you are not asking the right questions.

I found this out years ago and the research results where not expected but as in your example highlighted opportunities that the comapny took advanatge of and grew the brands at a much higher level for a number of years.

Susan

- 0 +

Written by businessavante
5219 days ago

To quote a famous three man brain trust (Howard, Howard, & Fine):

"Oils Well That Ends Well!!" (a.k.a. the 3 STOOGES - I think Curly ends up flying way up on a giant oil gusher.)

businessavante

- 0 +