When Renewals Cost More Than Subscriptions: Symantec Case

Posted by prussakov under Marketing
From http://www.amnavigator.com 5072 days ago

My Norton Internet Security is expiring in 10 days. Today I decided to renew it for two more years, and was quite surprised that it is cheaper to open an all new subscription than to renew an existing one: $115 for renewal vs $95 for the same product (when it's a new subscription)

Why charge a loyal customer 35% more than a new one?

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Comments

Written by yoni67
5072 days ago

Geno,

Crazy stuff. Has to be read to be believed!

Yoni

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Written by prussakov
5072 days ago

Very commonplace place across a whole array of industries.

- 0 +

Written by prussakov
5072 days ago

I definitely can. However, the main point is not the $20-25 difference, but overall overcharging of those who choose to be loyal to your brand/product.

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Written by businessavante
5072 days ago

Can you just buy it new again & re-register? This is one of Many reasons I don't - and will never again - have cable or satellite TV, cell phones, etc.

businessavante

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